How to convert a video to a QR code?

QR codes are barcodes, but they are also much more than that. Originally used in Japan for tracking vehicle parts and goods, QR codes have come a long way since their inception.

Today, they are used in various ways and their uses continue to evolve. In recent years, they have appeared in everything from business cards to billboards, as well as newspapers and prescription cards.

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What is a QR code?

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It is a two-dimensional barcode that is usually expressed as a square and contains encrypted data stored of a specific URL, a webpage.

Its context was developed in 1994, created by Danzo Wala at Toyota Group, but it wasn’t until 2010 that its use in the United States and Europe began to spread in a more global manner.

It should be noted that in recent years, fueled by the COVID-19 pandemic, the increased use of QR codes has become a very common resource that we can see in different situations as we avoid physical contact with certain elements.

Its working basis is the decoding or reading of encoded information in these codes and is achieved using a QR code reader, which we can now find on any mobile device.

The most common use is the ability to present a website from a physical device, such as advertising content or additional content, for instance. But we also find that interest in using this technology for different needs, such as: sharing PDFs, photos, videos, lottery, even storing WiFi passwords, etc..

During these months, we have seen intense use for accessing digital menus and cards as another element in restaurants, bars, and cafes to avoid using physical menus as a preventive measure for COVID.

We have even seen how these codes were used in newspapers or television as a resource to expand extra information and lead readers to other types of content, such as audiovisual content.

But how to convert videos to QR codes

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The use of digital files, such as images, PDFs, or Word documents, has become popular these days due to the policy of replacing physical elements, thus achieving zero contact.

Initially, the technology was created in the Japanese automotive field, aiming to be an alternative to existing barcodes that could have an inventory and spare parts list in the production chain, thus speeding up and enhancing industrial processes.

Around 2010, the license was released, and this technology began to be used, first in the United States, and then spread to the rest of the world.

When it comes to listing the possible uses of QR codes, we can distinguish between:

Saving and distributing information.

It aids in the distribution of information so we can share it with a third party. Very easy to use, and for users, it’s easy to consume. Therefore, accessing specific information through QR codes becomes frequent.

Generally, the usual practice is to lead to a website where the information can be consumed: from the article, image, a PDF but it can also access more dynamic resources like video, forms, etc…

As a marketing tool

Because, besides storing information, it can serve your company as a powerful tool to be closer to your customers and have a better relationship with them. We can know what they like most in terms of interests or user behavior. In general, a better communication channel and being more efficient with the advertising we do.

How can I read a QR code?

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We can access the information and content located in a QR code in a very simple way. We just need a reading app on our mobile device.

Depending on the type of operating system you have on mobile devices, the access information may vary.

Some devices read the QR code primarily without using any app. Example: Samsung, Apple, etc…

But if you need a QR code reader on your device, there are many apps available, both free and paid, to install. It will depend on what you need or the functionalities you desire: from reading history, storing the QR code you have read in advance, etc…

In the case of Android, in older versions, you must have downloaded an app previously on your device to be able to access reading.

Next, we list some of the most famous apps: QR Reader, Droid QR.

Another option might be to have apps on your phone that serve for QR code reading natively. Here, we will leave a list to discover which apps are compatible: Facebook, Twitter, or Browser.

Other devices, such as Apple or Samsung, have their integrated app with the ability to access the image app and read the QR code you wish to read. A message will appear on the screen to continue opening and decoding the information included in it.

How to convert videos to QR codes

Select the video you want to convert

The first thing is to have the resource in the appropriate formats, for videos the most popular formats are MP4, MOV, or AVI.

If you have the videos in another format, there are various options for converting between formats.

Store on a webpage

As detailed, the QR code points to a webpage and therefore we should be able to locate this content, in this case the video, at a public Internet address. If you have a website, using FTP clients will be easy; you just need to access and leave a file so that the content is publicly accessible.

But in most cases, I understand if you’re here it’s your case, you do not have a website available, but wish to encode information to provide it and have access to update the QR code.

If this is your situation, you don’t have to worry because you are in the right place. With haztucartadigital.com, we offer our QR generator at your disposal so that without a website you can have a QR code with the video you want.

From haztucartadigital.com, we provide space in our domain for hosting the video resources you consider and thus provide you with a QR code, which you can scan and share with clients and friends.

Select the QR code generator

Find the QR code generator that best suits your needs. There are thousands of possibilities and alternatives, but as you’re here, we want to present our generator.

We are ready for you to use our creator completely for free and to change the QR code of your video.

You can find other services, but the advantage of our QR code generator is that it is simple, instant, and free. You will have your QR code at no cost.

Check your QR code

It is important that the creator, once the QR code is created, can check it correctly. To do this, you can use a smartphone or mobile device/tablet. Open the QR code reader and scan it to see what it really decodes from the image.

Before doing a mass print of your QR code, you must validate that its content is correct; review it as many times as you consider or even with various devices.

Download your QR code

As soon as QR codes are created, you should have it in a file that will allow you to share and print it.

The format in which you can download will be a high-quality image with 24-bit compression: PNG, which can be edited and operated, thus adjusting sizes to your liking.

The advantage of this PNG format is that it has no background colors.

Print your QR code

In PNG format, it will allow you to easily perform digital printing in any format, or if you prefer, you can integrate it into any other design you have, as well as use it to integrate into design, in photos, business cards, or brochures.

You can even insert it into a digital design format to share it on digital support, like Facebook Ads, or your own website to encourage users to learn more detailed information.

Product content

As it relates to advertisements and the distribution of QR codes, it will depend on your chosen marketing strategy for your company.

But we offer you many recommendations on how to distribute and use it in physical support. The options are:

• Stickers: If you have a place like a restaurant or café, the best way to make your QR code visible is through stickers on your table, counter, etc. Your customers will have clear and easy access to this information. One of our tips is that the stickers should be the right size, meaning they should not be so small that they can barely be seen, nor so large that they look exaggerated. We recommend using a sticker of 7×3.5 cm.

• Flyers: If your marketing strategy consists of handing out flyers, don’t wait any longer, and start using it in this medium that combines the offline physical world with virtual reality. A new way for current and potential customers to connect with their business and access information. For example, hairdressers can add a complete list of products and treatments to a code, and restaurants can use this format to provide their menus. Another option you can use to offer promotions or discounts to your customers or a landing page form to collect contacts.

• Labels: Share product labels with additional information, inserting QR codes that provide more information.

• Posters: Another way to provide information and dissemination of QR codes is through posters. You can include interesting information, like your email, so that your customers and potential customers can be seen on social media or a website.

In short, there are hundreds of opportunities to use and distribute the QR code among your customers, such as stationery, in the car, packaging your products.

Now, what are you waiting for to use QR codes for your business? From haztucartadigital.com and thanks to our QR code generator at your disposal, you can start now!