How to convert a video to QR

Although it is a technology created in the 90s, a few weeks ago we have been observing and enhancing the trend derived from using product tools that allow converting cards or any kind of file into a QR aimed at being able to share it easily

Before continuing, I would like to provide some introductory context to clarify what is a QR code? Where do they come from? What is their purpose? Before moving on to show you how to create a QR video with the help of our QR generator

What is a QR?

A QR is a two-dimensional barcode, usually presented in square format that stores encoded data archived in a specific link or domain

Its origin dates back to 1994, and it was invented by Denso Wave, of the Toyota Group, but it was not until 2010 that it began to spread its use in the USA and Europe, where we could see how its application has grown.

It is important to distinguish that recently, as a consequence of the Covid-19 pandemic and the development of digitalization, it has become a quite common technique that we can use on different supports, and it also serves to expand or provide information

The way to unravel or access the data hidden within these QR codes is by using a QR reader, which we can currently find on any mobile device

The most common use is to display a website in a physical format as well as an advertisement, poster, etc. Although we are also seeing that there is a trend caused by the use of this technology for different purposes such as: sharing PDFs, images, videos, lottery results, and even for storing your WiFi password, etc.

And a few weeks ago, aimed at inserting digital menus and cards into QR for restaurants, bars, and cafes to avoid handling physical menus as a way to help curb Covid.

I have even seen that, in some newspapers, they use these QRs as a way to complete paper documentation and lead the client to another type of content beyond audiovisual

A usual and necessary question in this time is to know how to (convert) a video into QR

The use of digital files, just as they can represent images, files or Word documents is quite normal nowadays, but if what you want is to achieve displaying an option with zero contacts, using QR, you will need

The QR technology has been associated with our platform for many years, although it has not been until this new reality caused by the CORONAVIRUS where the importance of maintaining a zero-contact policy has been demonstrated

What is the purpose of a QR?

Initially, this technology emerged in the Japanese automotive sector, aimed at representing a code that would differ from existing barcodes, which would serve to classify inventories and vehicle accessories in the manufacturing chain, thus streamlining and making industrial processes more efficient

Around 2010, the license was released, and the use of this technology began to spread, first in the USA and later throughout the rest of the world

Regarding the uses and where a QR can be useful, we usually distinguish between

Storing information and disseminating it

It allows us to secure data so that we can disseminate. It is very easy to handle and for the user it is very easy to access. In summary, it is a powerful way to connect the offline world with the online world, as our platform provides a code on a physical medium that will lead us to digitalized data

It usually guides us to a website with a specific digital card: from an article, form, etc. But it also allows other uses such as storing a document, photo, or video, etc.

As a marketing tool

Because, in addition to storing information, it could be used to bring your business closer to be more in touch with your clients and that you can leverage your relationship with them: knowing what they like most about your business, presenting relevant information, promoting promotional actions, etc.

How to access a QR code?

To reach the digital card and content that you find behind a QR, it is very simple. You just need to have a viewing service on your mobile device

Depending on the type of operating system you have on your mobile device, accessing the data may differ

Different devices natively have the option to decipher QR codes without needing to download any application. For example: Samsung, Apple, etc.

If you are looking to have a QR scanner on your device, there is a wide range of applications, both free and paid, for you to install. It will depend on what you need or the functionalities you want: such as a history of reads, storage of the QR codes you have previously read, etc.

In the Android environment: you will need to have a platform previously downloaded on your device in order to use it to read

If we have to recommend an app, we suggest: QR Reader, QR Droid, Bar Code…

Another option that you may not have known is that we offer apps installed on our mobile devices that can be used as a QR client. Here is a list provided by Xatakandroid, where you will see that if you already have the Facebook app, Twitter, or the Opera browser, you do not need to access new applications

Other smartphones such as Apple and Samsung already have it integrated natively, and just by opening the photo app and pointing it at the code you want to decipher, it sends you the information. A notice will appear on the screen to proceed with the possibility and decipher the data hidden within

Now that you know a little more about QR technology, we will tell you in a few simple points how you can convert a video into a QR

How to convert a video to QR

Find the video you would like to convert

You could (convert) to QR any type of video: jpg, png, tiff, pdf, etc.

And you can not only (convert) a video but also QR, etc.

Store in a domain

You will need to have hosting or a website to host your QR. If you have your own website, using an FTP client will make it quite easy, you just access, insert your file, and implement the webpage that will show the content you need to display

Also, in most cases, and I suspect that you are here because you don’t have your own domain, you may be interested in coding certain data to be able to offer it and have it accessible with a QR code

If that is your case, don’t worry because you are in the right place. At Haztucartadigital, we provide you with our QR generator without needing to have a domain where you can upload your digital card to develop the QR code for your video.

We provide you with space on our domain and our hosting so that you can create your video and receive your QR in return that you can scan and share with your guests, friends, etc.

Choose a QR code generator

Look for the QR generator that you like best to convert your QR. There are many possibilities and alternatives, but just as you are now, we want to take the opportunity to introduce you to our generator

We offer you our totally free QR generator so you can (convert) your video into a QR

You will be able to find other services, but the key point of our QR generator is that we provide you with a free, simple, and instant service. With our Freemium plan, you will create your QR without needing to make any payment

Check your QR code

It is important that once the generator returns your QR, you check and validate that it works correctly. For this, select your mobile device or smartphone/tablet, open your QR scanner app and scan it to check that what you see is indeed your file and information

Download your QR

Once your QR is created, you will need to have it in a file that allows you to share it, print it, and make it public

The format in which you can download it is a graphic format of video file in high quality and compressed to 24 bits: PNG, which you will be able to edit and work with: resize, embed in a design, etc.

The key point is that it does not have a background color, so you can place it over any graphic piece you have

Prepare and print your QR

In the PNG plan where we show you the code, you can use it to add to a design, signage, photography, corporate design pieces, as well as cards, flyers

You can even include it in digital design formats to share it in digital formats like Facebook posts, websites, etc.

Disseminate the content

Regarding what you should consider in promoting and disseminating your QR, it will depend on the marketing strategy you choose and the purpose behind why you opted to use this technique for yourself or your business

Although we provide you with some recommendations on how to disseminate and use it on physical supports

• Stickers/Adhesives: If you have a business, for example, a restaurant or café, the best way to make your QR visible is through stickers that you can place on your tables, counter, decorative formats, etc. Your customers will be able to access the information in a transparent and easy manner
• A recommendation we offer is that the stickers should be of medium size; that is, they shouldn’t be too small that you can hardly see them, nor too large that they appear exaggerated. Our platform recommends a size of 7×3.5 cm for you to create your stickers. If you need help, we can provide you with our range of them
• Labels: Complete the labels of your products with additional data, inserting a QR that adds extra data
• Flyers: if your marketing strategy is to distribute advertising pamphlets, don’t wait any longer and use it as this support to connect the physical world with your virtual reality. A new format through which both your followers and potential followers can connect with your business and read the information. For example, a hair salon could include all its list of services and treatments in a code, or a business could offer its list in this format. You could also use it to offer your followers a promotion or discount, or a form in a landing page to collect contacts
• Showcases: Another way to provide information and display your QR is by placing it inside the showcase of your establishment, with an adhesive that is visible enough to catch attention. Include interesting information like your listing so that both your customers and potential ones can see it, or promote your social networks or website

These are just some ideas; you will also find many possibilities to promote and transmit your QR among your diners and potential customers, as well as, for example, your stationery, in vehicles, or on your product packaging

Now that you know all of this, what are you waiting for to start using QRs for your business? At haztucartadigital, we provide you with our QR generator so that you can get started with it.